Is that a candy lighthouse in your pocket?

Via Consumerist, a very bad idea for candy:

There are some great comments on various blogs, such as:

Accordian Guy:

• Don’t eat too many, you’ll have to get your stomach pumped.
• Oh man that’s a riot! So if you handle them too much does it turn into a Jolly Rancher?
• I understand those gummi Georgia O’Keefe miniatures didn’t go over too well, either.

Dvorak Uncensored

• Is this hard or soft candy? Does it depend how hard you rub it before you put it in your mouth?

Does anyone know if this is a hoax? It seems a little hard to swallow.